CMP Media Café produces an exciting schedule of Co-Op
SMT events designed and developed to showcase a variety of
products in an editorial segment for leading local news programs
and TV lifestyle shows. We provide stations regular newsworthy
topics with recognizable talent featuring; Travel Expert, Emily
Kaufman, The Travel Mom; Lifestyle Expert, Merilee Kern; and other
media savvy experts covering topics like heath, nutrition, travel,
beauty and fashion, personal finance, medicine, pets, and other
Satellite Media Tours, also known as Co-Op SMT’s, work similar
to single client Satellite
Media Tours. They are the most timely, efficient and
cost-effective way to get your message on-the-air and provide
a unique way to present your product or message in a balanced,
informative editorial feature. The CMP Media Café Co-Op
SMT offers viewers valuable lifestyle and consumer tips while
seamlessly integrating your product or service into the story
angle with our special brand of infotainment. By combining two-to-three
(sometimes four) non-competing products and services into a single
segment, the Co-Op SMT costs a fraction of what it would cost
to produce a single product SMT since the budget of the tour is
distributed among the participating clients.
Benefit #1: Top TV Markets. We specialize in Top
TV Market Co-Op Satellite Media Tours. We know our clients
want to get on-the-air in TV markets like Chicago, Philadelphia,
Washington, D.C., Atlanta, Tampa, Denver, Cleveland and more because
these top TV markets are meaningful to you. If you are tired of
getting the bottom of the barrel when it comes to television markets
with Co-Op Satelite Media Tours that have more radio interviews
than TV, then you need to talk to us about your next product feature.
Co-Op SMTs are still one of the best ways to get your product,
brand or service on-the-air and in-the-news and we'll get you
in those coveted top TV markets.
Benefit #2: Most Projects Limited to Four Clients or Less. It's sad, but true. We see other companies that produce Co-Op SMTs crowd as many products into a segment as they can and that's simply not effective for so many reasons. First, when clients come to us they have a fear that they're product feature will not make it on-the-air because the spokesperson will get cut off before they get to their product. That should never be a concern for our clients since we initiated a maximum number of four clients for each project back in 2008. Second, from a viewer stand point, how will your product stand out when it's grouped in with five to nine other products? Three to four client participants is an ideal number for a balanced feature and a segment where viewers will remember your product and key messages. Our travel Co-Op SMTs are limited to three clients and our Lifestyle and Tech Co-Op SMTs are limited to no more than four client participants.
Benefit #3: We Greenlight Co-Op SMTs with a Minimum of Two Client Commitments. About five or six years ago, we saw a handful of broadcast public relations companies that specialize in single client SMTs jump on the band wagon of Co-Op SMTs but they did not have the creative team in place to produce these events. They did this, quite frankly, by looking at companies like ours and others that were having success with this format. Instead of brainstorming their own ideas to fill holes in the market place (which is our goal), they simply "duplicated" what every one else was doing and placed every Co-Op SMT concept and idea of the successful companies onto their calendars. What happened is that their inexperience with this specialized format along with flooding the market place with similar ideas and combined with a general lack of commitment to the Co-Op SMT specialty led to burning a lot of really nice P.R. professionals when they cancelled projects. So it's unfortuanately understandable there is now a huge commitment phobia in the industry. At CMP Media Cafe, we've structured our pricing so that we can give our clients the Co-Op SMT they want to particpate in with a minimum two client commitment which has led to 95% of our projects being greenlighted. Our Executive Producer is a seasoned former network television professional with extensive experience in this format who will be dedicated to every detail of your project.
Benefit #4: We Do All the Work so All You Have To Do is Executive
Produce. We want to make your life easy so we take care
of all the details from start to finish producing every aspect
of the Co-Op SMT. You don’t have to develop a newsworthy
event to generate television placement – we do it for you.
We handle every creative production detail including segment development,
writing the script, media training the spokesperson, scheduling
rehearsals, designing sets, studio demo tables, and arranging
for all additional props (excluding client props).
Benefit #5: Virtual Green Room. We are living in a digital world so there is no need to incur the added expense of airfare, hotel, and other travel expenses to supervise your client participation in a Co-Op Satellite Media Tour. We provide a virtual green room so that you can participate in the SMT from your laptop. You can contact us in the control room and via email with feedback so that we can tweak a shot or spokesperson messaging in real time.
Gourvitz Communications, DS Simon, MultiVu,
KEF media, Moldow, Synaptic
Summary of Key
• Top TV Markets
• Each Co-Op SMT limited to no more than four client participants.
• Each Co-Op SMT needs a minimum of just two client participants to greenlight production.
• Competitive Pricing (available on request).
• Editing of existing b-roll included and very competitive
pricing available for b-roll production.
• Guaranteed placement on Coffee with America OR Daytime
(Minimum 1.4 million viewers guaranteed), National Radio Ron
Seggi Show (guaranteed two million listeners on USA Radio,
CRN & Armed Forces Network)
& ANR Production/Distribution (three million listeners guaranteed).
• Virtual Green Room so you can watch live webcast of the tour from your computer
Dedicated Website for SMT Featured Products at YourNewsCafe.com