Co-Operative Satellite Media Tours, also known as Co-Op SMT’s,
work similar to single client Satellite Media Tours. They are
the most timely, efficient and
cost-effective way to get your message on-the-air and provide
a unique way to present your product or message in a balanced,
informative news feature. The CMP Media Café Co-Op SMT
offers viewers valuable lifestyle and consumer tips while seamlessly
integrating your product or service into the story with our special
brand of infotainment. By combining two-to-three non-competing
products and services into a single segment, the Co-Op SMT costs
a fraction of what it would cost to produce a single product SMT
since the budget of the tour is distributed among the participating
clients.
Key
benefits: We do all the work so all you have to do is Executive
Produce. We want to make your life easy so we take care
of all the details from start to finish producing every aspect
of the Co-Op SMT. You don’t have to develop a newsworthy
event to generate television placement – we do it for you.
We handle every creative production detail including segment development,
writing the script, media training the spokesperson, scheduling
rehearsals, designing sets, studio demo tables, and arranging
for all additional props (excluding client props).
Our company is responsible for hiring and supervising all technical and creative
personnel, studio or remote production, complete station booking,
satellite feeds, and the spokesperson fee. After the tour, clients
are provided with monitoring reports detailing the number of viewers
the tour reached and a videotape highlights reel of select interview
airchecks of the segment. Our flat fee for participation is inclusive
with no hidden charges and we
limit all Co-Op SMTs to only three client participants.
CMP
Media Café produces an exciting schedule of Co-Op
SMT events designed and developed to showcase a variety of
products in an editorial segments for leading local news programs
and TV talk shows. We provide stations regular newsworthy topics
with recognizable talent featuring; Travel Expert, Emily Kaufman,
The Travel Mom; Lifestyle Expert, Jodie Watson; and other media savvy experts covering
topics like heath, nutrition, travel, personal finance, medicine, pets, and
other industry specialties.
Key
Benefits:
• Each Co-Op SMT limited to just three client participants.
• Competitive Pricing (available on request).
• Editing of existing b-roll included and very competitive
pricing available for b-roll production.
• Guaranteed placement on The Daily Buzz (Minimum 1.5 million viewers guaranteed)
• Top TV Markets
• Virtual Green Room available – watch live webcast of the tour from your computer
•
Dedicated Website for SMT Featured Products at YourNewsCafe.com
• Twitter Parties and Facebook Events (included for special
topic tours)
Story
Development:
• Identifying the best spokesperson for the SMT project.
• Extensive Internet research of current events for possible
news angles.
• Writing media alerts, suggested anchor leads and suggested
questions for reporters.
• SMT script writing for each client.
Complete
Station Booking:
• Email and Fax alerts to more than 800 stations, targeting
producers & reporters by beat assignment.
• Station follow-up by our in-house Media Relations Department
to book your SMT.
• Customized plan to target markets and programs of importance
to you.
• Station relations and scheduling.
• Additional Radio Interview bonus bookings to increase
audience reach.
Full-Service Production:
• Editing B-Roll you provide for use during the
tour.
• All satellite time, fiber transmissions, uplink, and
phone lines.
• Single or multi-camera studio or remote production.
• All Spokesperson fees.
• B-roll playback to supplement spokesperson presentation.
• All necessary personnel including director, event coordinator,
make-up, etc.
• Set design, set decoration, and additional props.
• Recording a generic interview with spokesperson for
stations upon request
•
Online viewing of Co-Op SMT via internet from our L.A. Studio
Determined Follow-Up & Guaranteed Results:
•The Daily Buzz Placements (Minimum 1.5 million viewers
guaranteed).
• Top TV Markets plus Bonus Radio & IPTV Interviews to increase audience
reach.
• Co-op SMTs average 15 to 25 interveiws on local/national television, radio and online outlets.
• Monitoring Reports: First report within 24 hours of the SMT with updated reports sent weekly..
• Nielsen audience numbers on all placements.
• Follow-up with producers to confirm placements.
• Additional distribution of generic interview and B-Roll
via express delivery when requested.
• DVD of three-to-four airchecks showing how stations
broadcast the segment (great for trade shows).
Contact
us to request a representative reports and reel of projects and click on Recent Projects
to see our latest projects and high profile clients.
