BROADCAST      
PLANNING CALENDAR      
2016


moldow, ds simon, gourvitz communications, multivu

CMP Media Cafe provides this Broadcast Planning Calendar to assist you with media planning and placement tips for your publicity, marketing and social media campaigns. This is a great tool to get your creative ideas flowing since one of the best ways to get media attention is connect your message with a timely or newsworthy event. If you're considering a satellite media tour (SMT), internet media tour (IMT), in-market (in-studio) media tour, radio media tour (RMT), or audio news release, please call us for a free consultation at 213-986-8070 and we'll work with you to develop the perfect pitch for producers and newsrooms.


JANUARY 2016
It’s a brand New Year and it’s time for a brand new you! Self-Improvement information to help viewers get those holiday pounds off with the latest in health, diet and exercise will be top on minds of newsrooms. And new beginnings include preparing for financial well-being as tax “season” begins. Prepare to get your Valentine’s Day feeds out by the end of the month

Media Placement Tip: Keep in mind February is the next television “sweeps” period for ratings and the media environment gets very competitive for you message – plan on how to break through the clutter and give newsrooms stories they need to grab viewers during this critical month for TV stations.

Opportunities:
Cold & Flu Season Continues Through March
National Health Month
Crime Stoppers Month
National Candy Month
March of Dimes Birth Defects Prevention Month: Dealing with pregnancy, health tips for babies before and after birth.
National Eye Care Month: Proper contact lens and glasses care, eyewear fashion.

Events:
New Year’s Day (Jan. 1): Football Bowl Games
73rd Golden Globe Awards (January 10)
Martin Luther King, Jr. Day (January 18)



FEBRUARY 2016
Love is in the air during February and great media topics include romance, dating, great gifts for that special someone on Valentine's Day, and relationship advice. Also, let’s not forget the human heart and ways of keeping it healthy through good nutrition, exercise and the latest in medical breakthroughs.

Media Placement Tip: Spring is in the air – or else it will be before you know it. Plan now for warmer weather stories (from spring-cleaning and home fix-ups to outdoor activities including lawn and garden tips).

Opportunities:
Cabin Fever Cures
American Heart Month
National Dental Month
Creative Romance Month
National Black History Month
National Snack Food Month
Celebration of Chocolate Month
Responsible Pet Owner Month
National Cat Health Month

Events:
February Sweeps (February 4– March 2)
Groundhog Day (February 2)

National Wear Red Day – (February 5)
Super Bowl 50 (February 7)
• Chinese New Year / Year of the Monkey – (February 8)
Valentines Day – (February 10)
Valentines Day – (February 14)
58th Annual Grammy Awards (February 15)
Presidents Day – (February 15)
88th Annual Academy Awards (February 28)


MARCH 2016
Spring has sprung which makes this the perfect time of year to help viewers get ship shape for summer (from tips on how to fit into a bathing suit in six weeks and the latest in summer fashion to spring cleaning and organizing tips). It’s also time to offer taxpayers last minute money-saving tax tips before April 15th.

Media Placement Tip: Start planning for summer stories – from keeping your kids safe from the summer sun and keeping them entertained while school is out to travel tips for the ultimate family summer holiday weekends and vacations.

Opportunities:
February Sweeps (February 4– March 2)
American Red Cross Month
National Nutrition Month
Poison Prevention Month
National Kidney Month
National Talk with Your Teen About Sex Month
National Women's History Month

Events:
Daylight Savings Begins – (March 13)
St. Patrick’s Day (March 17)
First Day of Spring – (March 20)
Palm Sunday – (March 20)
Good Friday – (March 25)

Easter Sunday – (March 27)



APRIL 2016
Last-minute tax tips that could viewers hundreds of dollars this year on April 16th. And with summer is just around the corner and it’s time to start planning those warmer weather stories (from vacation planning to creative things to do with kids while they’re home for the summer.)

Media Placement Tip: Keep in mind May is the next television “sweeps” period for ratings and the media environment gets very competitive for your message – plan on how to break through the clutter and give newsrooms stories they need to grab viewers during this critical month for TV stations.

Opportunities:
National Home Improvement Month
Pets Are Wonderful Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Volunteer Month
Alcohol Awareness Month
Cancer Control Month
Month of the Young Child
National Child Abuse Prevention Month

Events
April Fools Day – (April 1)
Tax Returns Due – (April 15)

Earth Day– (April 22)

Passover Begins– (April 22)
Administrative Professional Day – (April 27)
May Sweeps (April 28-May 25)



MAY 2016
Summer is just around the corner, which means that it is the ideal time to let people know how important sun protection is in preventing skin cancer. And, with everyone opening pools across the country it is imperative that parents know all there is to know about pool safety. This is prom season as well – so parents are looking for stories about teen fashion as well as how to talk to their teens about drinking. Most importantly – don't forget Mother's Day – any feature having to do with moms is a great fit in May – but start planning early, there will be heavy competition.

Media Placement Tip: May is television “sweeps” period for ratings and the media environment is very competitive. You must have an angle to your story to break through the clutter and give newsrooms stories that are "teaseworthy" to grab viewers to their broadcast during this critical month for TV stations. If you don't have an amazing angle, consider moving your story distribution out of this period to get your best chance at maximum media exposure.

Opportunities:
National Physical Fitness & Sports Month
Melanoma/Skin Protection and Awareness Month
National Arthritis Month
National Allergy/Asthma Awareness Month
Better Sleep Month
Older Americans Month
Breathe Easy Month
National Salad Month
Mental Health Month
Project Baby Safe Month
National Barbeque Month
National Hamburger Month

Events:
May Sweeps (April 28-May 25)
Cinco de Mayo – (May 5)
Mother's Day – (May 10)
Armed Forces Day – (May 16)
Memorial Day – (May 25)



JUNE 2016
Summertime Fun and Safety/Graduation and Proms and Wedding season has begun, school is out for the summer and gardens are in full bloom. Stations will be looking for stories about how to plan a stress-free family vacation, how to keep kids occupied during the long summer days (especially if it's raining) as well as how to keep your grass green and your garden growing. Not to mention what to get for dad this Father's Day. Interviews about summer safety tips (firework safety, pool safety, etc.) is a great way to get your message out.

Media Placement Tip: School may have just let out for summer but now is the time to start planning your back-to-school story. Get your back-to-school stories ready by late June to start pitching for SMT's in August for early school openings and to break through the clutter of other companies using the back-to-school angle as story leverage.

Opportunities:
Cancer in the Sun Month (June)
National Dairy Month
Adopt a Cat Month
National Fresh Fruit & Vegetable Month
Fireworks Safety Month

Events:
Flag Day – (June 14)
Father's Day – (June 21)
First Day of Summer – (June 20)

Summer Sweeps (June 30– July 27)


JULY 2016
Interviews about summer safety tips (firework safety, pool safety, etc.) is a great way to get your message out.

Media Placement Tip: Like the rest of the business world, newsrooms will be short staffed during summer months due to vacations so now is a great time to release feature-type broadcast stories with less of a hard news angle since stations will have fewer reporters to fill air time. However, probably best to avoid dates surrounding the RNC and DNC Presidential Nominating Conventions since they will dominate the news cycle (see dates below).

Opportunities:
National Ice Cream Month
Anti-Boredom Month
National Purposeful Parenting Month
National Recreation and Park Month (July)
National Hot Dog Month (July)
Tahiti Awareness Month

Events:
Independence Day – (July 4)
Parent's Day – (July 26)
Republican National Convention in Cleveland – (July 18-21)
Democratic National Convention in Philadelphia – (July 25-28)
Summer Sweeps (June 30– July 27)


AUGUST 2016

Interviews about Back to School, Fall travel deals, is a great way to get your message out. The Summer Olympics in Rio will dominate the news cycle from opening ceremonies on Friday, August 5th through the closing ceremonies on Sunday, August 20th. Also, most of NBC programming will be interupted for wall-to-wall coverage of the Olympic Events. If you have an Olympic related story, contact us at 213-986-8070 since we can get a fabulous live shot angle for your spokesperson on site in Rio.

Media Placement Tip: Avoid getting lost in the clutter of the Republic National Convention at the end of the month so do not plan key campaign events around these dates. Also, even though we're still in the heat of summer, it's time to start planning your broadcast stories for the holidays. Think ahead so you don't miss out and call us for great ideas to break through the holiday clutter.

Opportunities:
Back-to-School Month: computer hardware & software to help students preparing new college students; homework tips; products to reinforce learning at home
Foot Health Month
International Air Travel Month
National Water Quality Month
Family Eye Care Month
Romance Awareness Month

Events
Summer Olympics in Rio (August 5-20)
66th Primetime Emmy Awards (August 24)


SEPTEMBER 2016
Fall is a great time to spring into action on cold weather stories. From winter-proofing your home to winter-proofing your car - viewer tips for preparing for winter that will save money with the high cost of fuel will be very popular. For winter proofing stories, make sure you include hard statistics. For example, "By implementing just three of the tips we've shown you, you can cut your home heating bills by 25%! With the average home heating bill for a 1000 square foot home is $400, that's a savings of $100 a month!" (Note: Quote is used only as an example, not a verified statistic).

Media Placement Tip: Avoid getting lost in the clutter of the Democratic National Convention at the end of the month so do not plan key campaign events around these dates. Get stories for Breast Cancer Awareness Month out early. Also, with colder weather just around the corner, its time to think about broadcast opportunities that include surviving cold & flu season, fall clean up and preparing homes and cars for winter with your product or company tie-ins.

Opportunities:
Baby Safety Month
Food Safety Education Month
National Cholesterol Education and Awareness Month
Children’s Eye Care and Safety Month
National School Success Month
National Hispanic Heritgage Month
Emergency Care Month
Pain Awareness Month
Latino Heritage Month
Organic Harvest Month
Self-Improvement Month

Events
Labor Day (September 5)
Patriot Day (September 11)
Grandparents Day (September 11)

Autumn Begins (September 22)


OCTOBER 2016
With colder weather just around the corner, its time to think about broadcast opportunities that include surviving cold & flu season, fall clean up and preparing homes and cars for winter with your product or company tie-ins.

Media Placement Tip: Start planning holiday themed stories now including New Year's related story. With newsroom reporters and decision makers taking holiday vacations, you need to start pitching SMT stories a minimum of seven weeks before your target airdate to secure the best markets for your project.

Opportunities:
Adopt-a-Pet Month
National Adopt-A-Shelter-Dog Month
National Cruise Month
National Car Care Month
Crime Prevention Month
Fire Prevention Month
Energy Awareness Month
Mental Illness Awareness Month
National Breast Cancer Awareness Month
Gourmet Adventures Month
National Dental Hygiene Month
National Pork Month

Events:
Rosh Hoshanah Begins (October 2)
Columbus Day (October 10)
World Series Begins

Yom Kippur (October 11)
National Boss Day (October 16)
November Sweeps (October 27-November 23)
Halloween (October 31)


NOVEMBER 2016
Events to keep in mind for product or company tie-ins include holiday cooking and entertaining; staying fit during the holidays; holiday travel deals; holiday gift ideas.

Media Placement Tip: This is the traditional time of year that newsrooms are flooded with VNRs and SMTs with holiday themes. What makes your angle different? Find a spin that differentiates your pitch from all the clutter.

Opportunities:
National Diabetes Month
Good Nutrition Month
Child Safety and Protection Month
One Nation Under God Month
Alzheimer’s Disease Month

Events:
November Sweeps (October 27-November 23)
Daylight Savings Time Ends (November 6)

Presidential Election Day (November 8)
Veterans Day (November 11)
Thanksgiving Day (November 24)
Black Friday (November 25)

Cyber Monday (November 28)
Giving Tuesday (November 29)



DECEMBER 2016
Holiday events to keep in mind for product or company tie-ins continue with holiday cooking and entertaining; staying fit during the holidays; holiday travel deals; holiday gift ideas. Also, New Year’s is right around the corner and it’s time to start thinking of story planning on dieting (how to be a big loser in the New Year), self-improvement and new beginnings.

Media Placement Tip: The week between Christmas and New Year’s is a perfect time to get your b-roll packages out. News during this period is generally light, people are home on vacation from work and school and tend to watch more television than usual during this week.

Opportunities:
Cold & Flu Season Kicks into High Gear
Safe Toys and Gifts Month
National Stress-Free Family Holidays Month
Read A New Book Month
Holiday Shopping/Retailer Updates

Events:
World AIDS Day (December 1)
Pearl Harbor Day (December 7)

First Day of Winter (December 21)
Chanukah Begins (December24)
Christmas Eve (December 24)
Christmas Day (December 25)
Boxing Day (December 26)
New Year’s Eve.( December 31)

 

 
 
                 
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