Digital Press Kit (DPK)
A Digital Press Kit (DPK) (also known as an Electronic Press Kit
(EPK)) is a longer format video
news release for the entertainment industries including television,
motion picture and music. Movie and entertainment news produced
behind-the-scenes for star-struck viewers around the country and
around the world.
of an electronic press kit depend on the industry and target audience
but generally include movie or music video clips, interviews with
actors and key creative personnel, and behind the scenes production
can also be used as an evergreen partner to the Video News Release
except the information can be used for months as opposed to days.
Successful video public relations
production requires a unique blend of broadcast news experience,
technological knowledge and marketing sensibility. You need the
right video images for the right audience via the right medium
and produced by the right media professionals who know what newsrooms
CMP Media Cafe has producers uniquely
qualified to ensure that your b-roll newsfeed package video images
capture the attention of your intended audience - TV news decision
makers and viewers - whether its to viewed on TV screens, internet
monitors or PDAs.
Digital Press Kit for a product, organization or event takes on
new life as a full video presentation produced by our team of
broadcast experts. With emerging internet technologies, EPKs have
a new life as they are re-edited for online viewing and internet
EPKs are produced, they can be provided for news media online
or through satellite distribution.