Schwab, Executive Producer
Marianne Schwab is a former network television producer and she
brings high quality national experience to every project she produces.
She has an extensive background in broadcast and corporate television
that spans over twenty-eight years. Marianne has produced in 25
countries on four continents and field produced and directed video
shoots and live television satellite media tour broadcasts in
over twenty states in the U.S. -- from the beaches of Hawaii to
the sandy shores of Florida and lots of less exciting points in
in Los Angeles, Marianne has worked with Fortune 500 corporate
clients and top public relations agencies for the past twenty-one
years. Prior to founding CMP Media Cafe, she worked with the pioneers
in broadcast video public relations launching the West Coast production
unit for Medialink in 1996. While there, she also wrote and produced
over 125 video news releases, b-roll newsfeed packages, electronic
press kits, satellite media tours, public service announcements
and corporate videos.
At CMP Media
Cafe, Marianne also provides comprehensive media training for
satellite media tours and broadcast interview appearances. She
has recently launched Master Your Media Message Boot Camp,
a three-day immersive media training experience designed to guide
participants to develop the perfect pitch for producers that becomes
their signature segment for TV & Radio. She then works closely
with them to prepare their message for on-air interviews with
the final interview taking place in the studio and in front of
the camera on Cafe America. This solves the Catch-22 dilemma for
many professionals starting out with no media experience promoting
a book, product, or service that need "an interview to get
an interview" since television producers want to see "tape"
before they book a guest.
also loves to travel and she was the Senior Segment Producer for
Robin Leach's Runaway with the Rich & Famous during it's eighth
season where it was her job to design and create five-star luxury
vacations for celebrities (and send a video crew along to capture
the magic). She launched a travel website / blog in 2010 where
she shares insider travel tips she's collected as a TV travel
show producer and road warrior at BestTravelDealsTips.com
that currently generates between 40,000 to 50,000 page views monthly.
As a social media specialist, her Twitter account, @TravelProducer,
has 13,800+ followers, her Instagram account, @Marianne_Schwab_LA,
has 7,300+ followers, and her current Klout Score is 50 -- not
a social media superstar, but quite respectable.
Some Broadcast Career War Stories and Tid Bits:
Interviewed NBA Star, Kobe Bryant, for Adidas just before he signed
L.A. Lakers right out of high school and launched his iconic career.
• Traveled to Finland’s Arctic Circle to
produce a Search for Santa feature with Travel Editor
Peter Greenberg at ABC’s Home Show.
• Interviewed legendary actor, Christopher Plummer, on the
red carpet at the Spirit Awards
the night before he won his first Oscar at the age of 82.
• Arranged one of only two interviews given by Rosey Grier
during the O.J. Simpson trial,
and soon after his controversial jailhouse meeting with Simpson,
for E!’s one-hour special
OJ: Two Sides of.the Story, with anchor/reporter Kathleen
• Responsible for the first national television
appearance of worldwide music sensation Yanni
on Live with Regis and Kathie Lee. [Note: Yanni now has
a net worth of $40 million.]
• Featured Pope John Paul II’s visit to Malta
for Runaway with the Rich and Famous.
is available for speaking engagements and workshops to educate
public relations professionals on media topics including “Mastering
the Art of Angle,” “The Perfect Pitch for Producers,”
“Taking the Media by Storm,” and more. Contact CMP
Media Café for details.