PUBLIC SERVICE ANNOUNCEMENTS (PSAs)

Public Service Announcements are an effective and economical means for delivering the message of a not-for-profit organization or a corporate sponsored goodwill message. Also known as a public service ad, PSAs are a type of advertisement featured on television and radio. The difference is that the objective of a standard advertisement for TV or radio is to market a product, but a PSA is intended to change the public interest by drawing attention to an issue, and encouraging a positive action as a result.

The National Association of Broadcasting has indicated that their member stations contribute an estimated $10 billion in free time for various public causes annually. Although stations have never been mandated by the FCC to use a specified number of PSAs, stations are required to prove they broadcast in the public interest. PSAs are one way they meet that requirement.

Almost any message can be adapted into a successful PSA with the right creative approach including health and fitness, charitable causes, medical awareness, lifestyle, travel & hospitality, and many more. The most common topics for PSAs are health and safety and typically, a PSA is part of a public awareness campaign to educate and inform the public about various issues like mental health awareness, alcohol or drug addiction, and charitable organizations.

CMP Media Cafe provides our clients with professional guidance to produce a successful PSA campaign from production to distribution and concept to results. PSA distribution is one of the most cost-effective ways to get a message on the air. Our standard TV PSA distribution package targets 200 select TV stations and includes affiliates of all major networks (ABC, CBS, NBC, Fox, CW). We target our most reliable broadcast stations with a track record of airing comparable spots to maximize your results.

CMP Media Café offers very special discounts to non-profits as part of our commitment to charitable community service messages for TV viewers including cause related and advocacy PSA’s.

 
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