SERVICE ANNOUNCEMENTS (PSAs)
Public Service Announcements are an effective and economical means
for delivering the message of a not-for-profit organization or
a corporate sponsored goodwill message. Also known as a public
service ad, PSAs are a type of advertisement featured on television
and radio. The difference is that the objective of a standard
advertisement for TV or radio is to market a product, but a PSA
is intended to change the public interest by drawing attention
to an issue, and encouraging a positive action as a result.
The National Association of Broadcasting has indicated that their
member stations contribute an estimated $10 billion in free time
for various public causes annually. Although stations have never
been mandated by the FCC to use a specified number of PSAs, stations
are required to prove they broadcast in the public interest. PSAs
are one way they meet that requirement.
any message can be adapted into a successful PSA with the right
creative approach including health and fitness, charitable causes,
medical awareness, lifestyle, travel & hospitality, and many
more. The most common topics for PSAs are health and safety and
typically, a PSA is part of a public awareness campaign to educate
and inform the public about various issues like mental health
awareness, alcohol or drug addiction, and charitable organizations.
Media Cafe provides our clients with professional guidance to
produce a successful PSA campaign from production to distribution
and concept to results. PSA distribution is one of the most cost-effective
ways to get a message on the air. Our standard TV PSA distribution
package targets 200 select TV stations and includes affiliates
of all major networks (ABC, CBS, NBC, Fox, CW). We target our
most reliable broadcast stations with a track record of airing
comparable spots to maximize your results.
Media Café offers very special discounts to non-profits
as part of our commitment to charitable community service messages
for TV viewers including cause related and advocacy PSA’s.