Media Tours (SMTs), Radio Media Tours (RMTs) and
Internet Media Tours (IMTs) are the most effective
ways to get featured in television, radio news and programs, and
online in today's complex media environment. CMP
Media Café has years of live television and Satellite Media
Tour and Radio Media Tour producing experience along with Internet
media tours, providing digital media services for Fortune 500 companies,
celebrities, healthcare firms, publications and major PR agencies.
SATELLITE MEDIA TOURS (SMTs)
Satellite media tours are a powerful way to reach the American audience
and even though the media landscape has evolved dramatically in
the last few years, nothing tells a story like television since
it ultimately delivers your video message across multiple digital
and social media platforms.
Media Tours (SMTs)
Satellite Media Tours, or SMTs, are a broadcast public relations
tool to get massive media exposure and one of the most effective
ways to get your book, product, or service featured in television,
radio and online programs with today’s complex media environment.
Your spokesperson can visit 15-to-30 cities across the country in
a matter of hours and this gives your company immediate access to
the news media and local lifestyle programs.
CMP Media Cafe
specializes in working with clients to develop the right news angle
for your SMT story or corporate message and we find that the most
satellite media tours are information or problem-solving driven
-- presenting the client’s company or product as the solution
to a problem.
The spokesperson you
choose for the SMT should be either a nationally recognized personality,
an authority on the topic of your story angle or an expert in the
industry, or a person who has had a personal experience with the
product or service plus they must have media “bookability”
We also provide
SMT media training from a former network television producer so
your selected spokesperson is completely prepared and mediagenic
for the tour (additional fees apply). Depending on the spokesperson’s
media experience, media training may be absolutely essential for
a successful satellite media tour. Contact us at 213-986-8070 for
more information and ask about our Premium Targeted Top-Tier Market
TELEVISION: IN-MARKET (IN STUDIO)
Satellite media tours started as a way to effectively reach 15-25
television markets in just a few hours when a road show, or in-market
media tour going into local TV stations, was time prohibitive. But
the in studio interviews are always popular with clients and sometimes
may be your only way to reach certain markets and programs who,
for various reasons, are not "SMT Friendly."
(In-Studio) Media Tours
In-Market Media Tours are the most traditional way to promote your
product, event, movie, DVD, book, or cause and involve your selected
spokesperson appearing live in-studio at selected top television
markets throughout the country. CMP Media Cafe provides booking
services for these traditional in-studio media tours that generally
involve strategically booking interviews on news and/or lifestyle
programs in five-to-ten markets over a two-to-three week period
of time. Contact us at 213-986-8070 for more information.
TELEVISION: NATIONAL IN-STUDIO INTERVIEWS
Getting booked on the hottest national morning programs and New
York based talk shows is top on everyone's wish list when it comes
to broadcast public relations and the Holy Grail of media bookings.
With an audience reach in the millions, the publicity value of national
media exposure is valued in the low-to-mid-six-figures or even more.
A national television appearance is game changing for your goodwill
message, brand awareness and can skyrocket donations and/or sales.
At CMP Media Cafe, we can work with you to secure an in-studio interview
on a top national show like the Today Show, Good Morning America,
CBS This Morning, or Fox & Friends. We can add
pitching national in-studio interviews to your New York based satellite
media tour if it makes sense for your story angle or newsworthy
spokesperson or develop stand alone pitches to capture national
media attention. Contact us at 213-986-8070 for more information.
RADIO: RADIO MEDIA TOURS & AUDIO NEWS RELEASES
Radio is certainly not dead as a broadcast public relations tool
and interviews with radio media tours and audio news releases get
your story out to 244 million weekly radio listeners stuck in the
morning or evening commute and times in between.
Media Tours (RMTs)
Radio media tours, RMTs, and audio news releases, ANRs, are a powerful
and cost-effective way to reach a targeted audience with your media
message. Radio media tours work similar to Satellite Media Tours
with a series of pre-booked interviews targeting top market radio
stations and their morning drive time talk format programs.
CMP Media Cafe will work
with you to customize RMT news hooks and interviews for local radio
markets since stations love a localized angle. Just like satellite
media tours, RMTs can involve a celebrity spokesperson or appropriate
industry expert for your topic to promote your product, event, book
We also provide RMT media
training from a former network television producer so your spokesperson
is completely prepared and mediagenic for the tour (additional fees
apply). Depending on the spokesperson’s media experience,
media training may be absolutely essential for a successful radio
media tour. Contact us at 213-986-8070 for more information.
Audio News Releases (ANRs)
An audio news release (ANR) is a 60-second radio news story package
that includes short sound bites from an appropriate spokesperson
along with a voice over narrative. ANRs maximize media exposure
by reaching hundreds of radio stations and networks in a short period
of time. The message in the audio news release is controlled by
the client and once the ANR is written, produced, recorded, and
given a final edit, it is distributed to interested stations and
networks across the country that can be targeted for demographics
and audience focus including financial, wellness, lifestyle, and
more. Although one to two weeks lead time is recommended, we can
work with quick turnaround situations when necessary (about 24-48
hours). Contact us at 213-986-8070 for more information.
ONLINE: INTERNET MEDIA TOURS (IMTs)
The media game has changed in the last few years and the landscape
now hosts an abundance of new media options with online channels,
blogs, and websites grabbing a huge piece of the audience pie on
various platforms and mobile devices. So it just makes perfect since
to garner additional audience reach with an internet media tour.
Internet Media Tours, or IMTs, are a great way to reach your audience
in our digital world and work similar (and often in tandem) to Satellite
Media Tours. IMTs involve a series of pre-booked interviews targeting
top tier online news outlets, magazine websites and top blogs with
heavy online traffic. By integrating internet interviews into your
digital broadcast campaign, clients have an online feature that
has SEO capabilities, are shareable across social media networks
and can also be used for digital marketing. An IMT is only advised
when you have a celebrity spokesperson to promote your product,
event, movie, DVD, book, etc.
Internet media tours
are most effective when they are booked immediately following a
Satellite Media Tour since the talent is in studio and the set is
in place. Approximately 4-12 back-to-back internet interviews are
typically scheduled for a one-to-three hour window of time. The
interviews are digitally recorded and delivered to all outlets the
same day and are featured in the editorial space of the online news
outlet, magazine website or blog (usually with a text article that
is searchable for SEO). Typical results for celebrity driven IMTs
range between 15 million to over 100 million UVPM total audience.
Our IMT outlets consistently deliver monthly unique users ranging
from one million to 20 million. Contact us at 213-986-8070 for more
Feel free to
contact us for a free consultation to determine the best tool for
your digital broadcast public relations project. Contact us at 213-986-8070.