Satellite Media Tours (SMTs) and Radio Media Tours (RMTs) are one of the most effective ways to get featured in television and radio news in today's media environment. CMP Media Café offers years of live television and Satellite Media Tour and Radio Media Tour producing experience, providing services for Fortune 500 companies, celebrities, healthcare firms, publications and major PR agencies.

Satellite Media Tours
Satellite Media Tours, or SMTs, can place your product in a news program to give it the same visibility as news and enhance its position in the market by featuring it as a “newsworthy” item. CMP Media Café offers years of live television and Satellite Media Tour production experience, providing studio and remote SMT production services for Fortune 500 companies, PR Agencies, non-profit organizations, authors/publishers, celebrities, and healthcare firms. We specialize in working with clients to develop the right news angle for your SMT story or corporate message and we find that the most effective SMTs are information or problem-solving driven -- presenting the client’s company or product as the solution to a problem.

CMP Media Café produces highly successful 15-to-25-city SMT events reaching approximately two million viewers or more. We can produce a tour exclusive for your product or we can co-op your product with other non-competitive companies in order to reduce the overall budget. Your total cost of an SMT depends on the location, satellite time and uplinks (for in-studio or remote locations), spokesperson fees, etc. Our fees include complete concept and script development, coordination and production of the tour, complete station booking, satellite feeds, and monitoring reports. If you need to find the right spokesperson, we can conduct a spokesperson search for an additional fee.

How SMTs Work
A Satellite Media Tour, or SMT, is a series of pre-booked interviews conducted via satellite with a spokesperson in one city and television station reporters in selected cities across the country. The spokesperson speaks from one location in our Los Angeles or New York studio (or any studio or location in the country or around the world) and we electronically switch the spokesperson in sequence from one station to another, conducting live or taped one-on-one interviews with local reporters. In essence, a spokesperson can visit 15-to-25 cities in a matter of hours instead of weeks, and this gives your company immediate access to the news media. Each interview is approximately two-to-four minutes in length.

Factors that influence news producers in booking a satellite media tour including a newsworthy topic, the popularity and credibility of the featured spokesperson or expert, an exciting location, and the ability to make the segment “teaseworthy” to interest viewers to tune into their broadcast. Also, in today's sensitive sponsorship environment, the client sponsoring the segment and how they present their message is becoming an increasing component to booking a successful SMT.

The spokesperson chosen for the SMT should be either a nationally recognized personality, an authority on the topic or expert in the industry, or a person who has had a personal experience with the product and who has media “bookability” and experience. CMP Media Café also provides SMT media training for your selected spokesperson in order to prepare them completely for the tour (additional fees apply). Depending on the spokesperson’s media experience, media training may be absolutely essential for a successful tour.

Through electronic encoding of the SMT broadcast, VMS closed captioning and personal follow-up with tv stations, we are able to report how many stations aired the interview, the airdates, audience reach viewership numbers, and publicity value of the project. Monitoring reports are issued daily for the first five business days after the initial SMT airdate and weekly when there’s additional acitivity for a total 13-week reporting period.

Radio Media Tours
Radio Media Tours, or RMTs, work similar to Satellite Media Tours with a series of pre-booked interviews targeting top market radio stations and their morning drive time talk format programs. An RMT can involve a celebrity spokesperson or appropriate industry expert for your topic to promote your product, events, books and more..

How RMTs Work
Radio media tours have more flexibility than a Satellite Media Tour since the talent doesn't have to be in a studio to be interviewed, but just needs access to a landline telephone at any location to reach a radio audience across the country. Approximately 12-30 back-to-back radio interviews are typically scheduled during an early morning three-to-four hour window of time.

Radio media tours are live back-to-back radio interviews with your talent booked on major market radio shows in morning drive, running anywhere from three or more hours depending on the availability of your talent and the number of stations booked for the tour. Promotional giveaways to the stations can also be easily arranged and promotional materials are sent to radio stations so they can be posted on the station’s website.

CMP Media Cafe Radio Media Tours (RMTs) Include: Development of best pitch angle for your RMT, writing of media alerts, customizating media alert for local markets (where appropriate),radio station booking by our Media Relations Department, recording of RMT interviews, telephone follow-up with stations to confirm airings, usage/monitoring reports.