SATELLITE MEDIA TOURS,
RADIO MEDIA TOURS &
INTERNET MEDIA TOURS

         
       
 

Satellite Media Tours (SMTs), Radio Media Tours (RMTs) and Internet Media Tours (IMTs) are the most effective ways to get featured in television, radio news and programs, and online in today's complex media environment. CMP Media Café has years of live television and Satellite Media Tour and Radio Media Tour producing experience along with Internet media tours, providing digital media services for Fortune 500 companies, celebrities, healthcare firms, publications and major PR agencies.

TELEVISION: SATELLITE MEDIA TOURS (SMTs)
Satellite media tours are a powerful way to reach the American audience and even though the media landscape has evolved dramatically in the last few years, nothing tells a story like television since it ultimately delivers your video message across multiple digital and social media platforms.

Satellite Media Tours (SMTs)
Satellite Media Tours, or SMTs, are a broadcast public relations tool to get massive media exposure and one of the most effective ways to get your book, product, or service featured in television, radio and online programs with today’s complex media environment. Your spokesperson can visit 15-to-30 cities across the country in a matter of hours and this gives your company immediate access to the news media and local lifestyle programs.

CMP Media Cafe specializes in working with clients to develop the right news angle for your SMT story or corporate message and we find that the most effective satellite media tours are information or problem-solving driven -- presenting the client’s company or product as the solution to a problem.

The spokesperson you choose for the SMT should be either a nationally recognized personality, an authority on the topic of your story angle or an expert in the industry, or a person who has had a personal experience with the product or service plus they must have media “bookability” and experience.

We also provide SMT media training from a former network television producer so your selected spokesperson is completely prepared and mediagenic for the tour (additional fees apply). Depending on the spokesperson’s media experience, media training may be absolutely essential for a successful satellite media tour. Contact us at 213-986-8070 for more information and ask about our Premium Targeted Top-Tier Market SMTs.


TELEVISION: IN-MARKET (IN STUDIO) MEDIA TOURS
Satellite media tours started as a way to effectively reach 15-25 television markets in just a few hours when a road show, or in-market media tour going into local TV stations, was time prohibitive. But the in studio interviews are always popular with clients and sometimes may be your only way to reach certain markets and programs who, for various reasons, are not "SMT Friendly."

In-Market (In-Studio) Media Tours
In-Market Media Tours are the most traditional way to promote your product, event, movie, DVD, book, or cause and involve your selected spokesperson appearing live in-studio at selected top television markets throughout the country. CMP Media Cafe provides booking services for these traditional in-studio media tours that generally involve strategically booking interviews on news and/or lifestyle programs in five-to-ten markets over a two-to-three week period of time. Contact us at 213-986-8070 for more information.


TELEVISION: NATIONAL IN-STUDIO INTERVIEWS
Getting booked on the hottest national morning programs and New York based talk shows is top on everyone's wish list when it comes to broadcast public relations and the Holy Grail of media bookings. With an audience reach in the millions, the publicity value of national media exposure is valued in the low-to-mid-six-figures or even more. A national television appearance is game changing for your goodwill message, brand awareness and can skyrocket donations and/or sales.

National In-Studio Interviews
At CMP Media Cafe, we can work with you to secure an in-studio interview on a top national show like the Today Show, Good Morning America, CBS This Morning, or Fox & Friends. We can add pitching national in-studio interviews to your New York based satellite media tour if it makes sense for your story angle or newsworthy spokesperson or develop stand alone pitches to capture national media attention. Contact us at 213-986-8070 for more information.


RADIO: RADIO MEDIA TOURS & AUDIO NEWS RELEASES

Radio is certainly not dead as a broadcast public relations tool and interviews with radio media tours and audio news releases get your story out to 244 million weekly radio listeners stuck in the morning or evening commute and times in between.

Radio Media Tours (RMTs)
Radio media tours, RMTs, and audio news releases, ANRs, are a powerful and cost-effective way to reach a targeted audience with your media message. Radio media tours work similar to Satellite Media Tours with a series of pre-booked interviews targeting top market radio stations and their morning drive time talk format programs.

CMP Media Cafe will work with you to customize RMT news hooks and interviews for local radio markets since stations love a localized angle. Just like satellite media tours, RMTs can involve a celebrity spokesperson or appropriate industry expert for your topic to promote your product, event, book and more.

We also provide RMT media training from a former network television producer so your spokesperson is completely prepared and mediagenic for the tour (additional fees apply). Depending on the spokesperson’s media experience, media training may be absolutely essential for a successful radio media tour. Contact us at 213-986-8070 for more information.

Audio News Releases (ANRs)
An audio news release (ANR) is a 60-second radio news story package that includes short sound bites from an appropriate spokesperson along with a voice over narrative. ANRs maximize media exposure by reaching hundreds of radio stations and networks in a short period of time. The message in the audio news release is controlled by the client and once the ANR is written, produced, recorded, and given a final edit, it is distributed to interested stations and networks across the country that can be targeted for demographics and audience focus including financial, wellness, lifestyle, and more. Although one to two weeks lead time is recommended, we can work with quick turnaround situations when necessary (about 24-48 hours). Contact us at 213-986-8070 for more information.


ONLINE: INTERNET MEDIA TOURS (IMTs)
The media game has changed in the last few years and the landscape now hosts an abundance of new media options with online channels, blogs, and websites grabbing a huge piece of the audience pie on various platforms and mobile devices. So it just makes perfect since to garner additional audience reach with an internet media tour.

Internet Media Tours
Internet Media Tours, or IMTs, are a great way to reach your audience in our digital world and work similar (and often in tandem) to Satellite Media Tours. IMTs involve a series of pre-booked interviews targeting top tier online news outlets, magazine websites and top blogs with heavy online traffic. By integrating internet interviews into your digital broadcast campaign, clients have an online feature that has SEO capabilities, are shareable across social media networks and can also be used for digital marketing. An IMT is only advised when you have a celebrity spokesperson to promote your product, event, movie, DVD, book, etc.

Internet media tours are most effective when they are booked immediately following a Satellite Media Tour since the talent is in studio and the set is in place. Approximately 4-12 back-to-back internet interviews are typically scheduled for a one-to-three hour window of time. The interviews are digitally recorded and delivered to all outlets the same day and are featured in the editorial space of the online news outlet, magazine website or blog (usually with a text article that is searchable for SEO). Typical results for celebrity driven IMTs range between 15 million to over 100 million UVPM total audience. Our IMT outlets consistently deliver monthly unique users ranging from one million to 20 million. Contact us at 213-986-8070 for more information.

Feel free to contact us for a free consultation to determine the best tool for your digital broadcast public relations project. Contact us at 213-986-8070.


© 1998 - 2017 CMP Media Cafe. All Rights Reserved.